ABOUT

MALFYB is a dynamic Mixed-Media Artist, Upcycling Designer, and Creative Entrepreneur, known for her boundary-pushing work and visionary approach to the creative industry. As the founder of CLTR LAB (formerly 1UP Talent Network), a culture-first creative lab, that collaborates with forward-thinking brands to shape and redefine culture rather than chase it.

Her work as a creative entreprenuer is fueled by a commitment to innovation, creativity, and strategic thinking, blending the worlds of art, business, and social impact. With a focus on inclusivity, sustainability, intentionality, and timeless aesthetics, she consistently pushes the envelope in crafting experiences and narratives that resonate deeply with people.

At the heart of everything she does is a mission to make individuals feel seen, heard, and valued. With a deep passion for mental health advocacy, she’s committed to providing a platform for healing and self-expression, supporting individuals in their personal growth and journey toward wholeness.

Beyond her work in consulting, brand + cultural strategy, and content creation, MALFYB is driven by a desire to empower and inspire others through authenticity and resilience. Whether she’s working with top-tier brands, curating bold artistic statements, or advocating for a healthier, more unified world, her mission is clear: to create an impact that is authentic, lasting, and culturally significant.